You're exploring Northline Home Co., a sample account with 180 days of simulated data. Everything is read-only and no figures are real.
Northline Home Co. · Thu, 22 Oct 2026
A strong day: total sales of $1,353, down 17% on the day before and up 49% on last Thursday, with ACOS down 1.5 pts to 14.8%.
Total sales were $1,353 from 10 orders (20 units), down 17% from the day before ($1,623) and up 49% from last Thursday ($907).
Advertising drove $2,943 of that (100%); the other $0 came organically, level with the day before.
The average order was worth $135, against $125 the day before.
Ad spend was $437, down 28% from the day before ($607). It bought 533 clicks from 102,257 impressions at an average cost per click of $0.82 (down 9% on the day before), a click-through rate of 0.52%.
Those clicks turned into 66 ad orders worth $2,943 in ad sales, a conversion rate of 12.4% against 11.7% the day before.
ACOS was 14.8% (down 1.5 pts on the day before, up 0.1 pts on last Thursday), so every $1 of ad spend brought back $6.74 in ad sales (ROAS 6.74×).
Sponsored Products: $305 spend (70% of total), $1,767 sales, ACOS 17.3% vs 20.2% the day before.
Sponsored Brands: $75 spend (17% of total), $729 sales, ACOS 10.4% vs 11.1% the day before.
Sponsored Display: $56 spend (13% of total), $448 sales, ACOS 12.5% vs 13.7% the day before.
Bath led with $682 (55% of sales, 8 units), up 24% from the day before.
Next: Kitchen $248 (20%), Storage $179 (14%), Decor $140 (11%).
Decor fell the most (−$279, to $140).
Amazon hasn't shared ship-to states for the day's orders yet.
Month to date (1 Oct – 22 Oct), total sales reached $26,950, down 7% from the same days last month ($28,939). Ad spend was $10,639 against $7,629, ACOS 15.1% against 16.4%, and TACoS 39.5% against 26.4%.
At this pace the month is on track for about $37,975 in total sales.
| Metric | 22 Oct | 21 Oct | Change |
|---|---|---|---|
| Sales | |||
| Total sales | $1,353 | $1,623 | −17% |
| Total orders | 10 | 13 | −23% |
| Units sold | 20 | 25 | −20% |
| Organic sales | $0 | $0 | — |
| Avg. order value | $135 | $125 | +8% |
| TACoS | 32.3% | 37.4% | −5.1 pts |
| Advertising | |||
| Ad spend | $437 | $607 | −28% |
| Ad sales | $2,943 | $3,713 | −21% |
| Ad orders | 66 | 79 | −16% |
| ACOS | 14.8% | 16.3% | −1.5 pts |
| ROAS | 6.74× | 6.12× | +10% |
| Impressions | 102,257 | 120,465 | −15% |
| Clicks | 533 | 673 | −21% |
| CTR | 0.52% | 0.56% | −0.04 pts |
| CPC | $0.82 | $0.90 | −9% |
| Conv. rate | 12.4% | 11.7% | +0.64 pts |
SP | Under-Bed Storage | Auto
Spend $24 · ACOS 25% → 14%
$166
+$91 from $75
SP | Cast Iron Skillet | Exact
Spend $47 · ACOS 21% → 17%
$279
+$86 from $192
SP | Cast Iron Skillet | Broad
Spend $12 · ACOS 44% → 16%
$75
+$42 from $33
SB | Kitchen Collection Video
Spend $33 · ACOS 8% → 15%
$217
−$295 from $512
SB | Northline Brand Store
Spend $43 · ACOS 13% → 8%
$512
−$219 from $731
SP | Storage Bins | Phrase
Spend $30 · ACOS 14% → 40%
$75
−$204 from $279
Priority
Ad sales for 22 Oct are a first read: Amazon keeps crediting orders to ads for 7 days (14 for Sponsored Brands), so ad sales and ACOS usually improve over the next few days. Days are in America/Los_Angeles time; ad figures from Amazon Ads (Sponsored Brands on its 14-day window), total sales from seller orders.